Top 10 Logo Design Trends to
Expect in 2020!
Keeping up to date with all the latest trends in logo design isn’t easy so today I thought i’d put together my list of the top 10 logo design trends i’m predicting for 2020.
If you’re a regular on the channel you’ll know I’m not a fan of using trends as a key element in logo design and it can often limit their uses, but I love keeping up to date with all the latest trends that are gracing the industry. So grab a brew and let’s take a look at my predictions for 2020.
Trend 1: Simplification
Over the past few months there’s been an influx of brands simplifying their logos, one of the most notable of late is the Facebook group logo, taking a strong typographic approach to their identity. One thing that simplifying things down allows the logo to carry across different platforms and mediums easily.
If you’ve been with the channel a while you’ll know what benefits simplifying a logo has but simplifying a logo can increase the memorability of a logo. In most cases simple logos often are the most versatile, meaning they can be used across a larger scope of applications without any compromise to the design. Simplicity allows for consistency of the identity.
Other brands that have taken this approach have been BT and the new identity unveiled recently for the Facebook group logo. These logos have caused a little bit of a stir as its getting to the point of how simple is too simple making the designs generic but both of these brands have built a solid identity system around the simplified logos that has really made these designs work.
Trend 2: Gradients
The use of gradients in logos has been getting more and more popular over the past few years as brands are opting for a truly digital offering over the traditional means, which allows for some really interesting gradient options to be achieved and implemented across the brand.
The use of gradients allows simple logos to look a little more complex allowing the designer to add dimension and shading to the design.
With this there has been a rise in designers using more and more complicated gradients with super vivid colours creating striking pallets. These gradients are often used to resemble natural phenomenons such as sunrises and sun sets.
This is a trend I can’t see going away any time soo and I think we’ll be seeing a few more brands opting for gradients over the next year.
Trend 3: Strong Geometric Symbols and Typography.
Low poly style designs are another that have been increasing in popularity over previous years but I think were going to start to see this taking a leading position with more sophisticated designs being created.
These designs are going to be pushing the envelope and this is not only going to be limited to constructing logo marks we’re also going to see this influencing type design a little more as well with text being constructed out of geometric forms.
Trend 4: Unique Fonts
Year in year out strong typographic designs are increasing in popularity with custom lettering, personally i’m a big fan of not leaving fonts stock in logo designs I like to add a little more character to them to make them a little more unique.
I think the trend is going towards more of a completely custom lettered designs giving brands a more unique design for their identity. This trend may even lead its self to brands designing their own fonts to use across their entire identity.
Trend 5: Cramped Design
With brand giants like ZARA getting a little weird with tight kerning I’m predicting designers are going to be getting a little more confident with getting weird with their designs, and utilising uncomfortable compositions to create more dramatic and eye catching designs.
These designs are going to cause quite a stir in the industry as its something that has a lot of people on the fence as it can get to the point of making the design unreadable which is why this is something that you can’t just put things close together and say its done.
To really pull this one off its going to take skill and talent to maintain the designs legibility and add something to the design rather than making it unreadable and offensive to look at. So take care if this is one you’re going to look incorporating into a design.
Trend 6: Weird arrangements
Following on from cramped designs this is another one I feel that designers will be using to push the boundaries, especially with some of the typography treatments that have been gaining popularity for the past year. These are going to be designs that really grab the viewers attention. We’re going to see a rise in asymmetrical designs and even chaotic arrangements.
Trend 7: Raw hand drawn logos
With the rise of technology the boundaries are ever going to be pushed white the techniques that are used. We’re going to be be seeing a lot more experimentation with logos that are hand drawn. Utilising asymmetry, uneven lines and interesting shading techniques to create a gritty and more raw aesthetic.
Like most of the 2020 trends on the list this has been on the rise for a while, fuelled by the technology available these designs are going to get grittier and more raw over time. Brands are continuing to embrace the homegrown and organic feel to represent their values.
With all the digital perfection there are people wanting the raw and unfiltered look to go again the grain.
Trend 8: Emblems
Retro style designs are another things thats been increasing in popularity, arguably not the most functional logo design style but I can’t see it going away anytime soon, that being said I can see the simplification coming into some of these designs helping them become more visually friendly and increasing their usability.
Trend 9: Responsive logo design
If you’re a regular watcher of the channel this is one you might have heard me talk about before but with the ever increasing development of digital technologies it’s having a massive effect on logo design as a whole. With the ever increasing number of size applications it’s now getting even more important that ever for brand to opt for responsive designs.
A design that will work on the big screen of a laptop, desktop or TV as well as app icons, mobile browsers on top of the traditional methods. These responsive designs are often achieved through different lockups or simplifying designs down into smaller forms through the symbol or certain elements of the larger design.
Trend 10: Text deconstruction
This is a style that falls into an almost optical illusion space of logo designs with various elements of the type being intentionally deleted ignorer for the viewers own mind to add In what’s missing making it readable. Liked with cramped designs this is something that you’re going to have to be careful with and really pay attention to the negative space to make sure it maintained it legibility.
There we have it this are my top 10 logo design trends/ predictions for 2020. Let me know in the comments below what you’re trends for the next 12 months are.
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