Millie and Bailey Logo Design

Millie and Bailey

Case Study

The Problem

The problem that Millie & Bailey faced with their existing logo was that they felt it was generic and out dated. Their existing logo was put together by the owner of the business using the typeface “Georgia” although this served them well for a number of years, they felt their brand image didn’t match the direction their brand is heading. Offering a wide range of bespoke handmade Dog Collars, Blankets and Equestrian products that were aimed towards high-end clients.

The Solution

To create an eye catching and unique logo design that will be used across advertising, branded clothing and also product tags. The logo must look high-end and also appeal to the existing client base to maintain recognisability but in a captivating manner to engage with new and potential customers.




Services Provided

  • Visual Identity Design

Who Are Millie and Bailey?

My Virtual Agent are a start up venture that use pioneering humanised artificial intelligence communication software to increase sales, improve efficiency and maximise return on investment for leading sales and marketing companies.

They approached Digifrog Designs to create a clear brand story to help drive awareness, brand recognition and position the brand ready for launch. 

Over a period of two months we completely built the brand from the ground up – Strategy, design, messaging and social media design.  

Old Logo Design
New Logo Design


The new Millie & Bailey logo is built on a strong foundation of brand values, class and luxury. The logo mark itself is constructed of a custom monogram that is enclosed inside a laurel wreath that signifies sophistication and oozes that high-end feel that is echoed from their bespoke luxury goods.

“Had a lovely, stress free time working with Matt on my rebrand. He took into account everything I asked, nothing was too much trouble and he came up with some amazing ideas and designs! I couldn’t be more thrilled with my new logo and can’t wait to launch in Autumn !! Would definitely use Digifrog Designs again”

Natalie Chapman – Owner 
Millie and Bailey

Let's talk about your next project

We’d love for the opportunity to hear a little more about your business so we can work together to create a visual identity that effectively represents your brand!