5 MIND BLOWING Tips for Successful Logo Design
When starting on your logo design journey or are looking to hire a logo designer, knowing what makes a logo successful isn’t easy.
So today i’m going to be sharing with you 5 MIND BLOWING tips for a successful logo design
Tip 1: A logo must be memorable
If someone cant remember the logo how is it going to help a a brand or business be recognisable. Even from the very first time it’s seen. The goal of any logo is to create a bond with a customer and spark an interest into the products or service offered. Logos that are easy to remember produce a stronger impact and help them stick in customer’s minds. Even though you want the design to be memorable you still need it to be unique to help communicate a brand visually and to stand out from the crowd.
A simple test that can be done to check the memorability of a logo, is to show someone the design for a few seconds then see if they can roughly sketch it.
Tip 2: Keep it simple
This one is one of the easiest ways to make a logo memorable but one of the hardest to achieve well. If you take a look at any of the leading brands around the world you will see the devil is in the detail. Simple logos often are the most versatile, meaning they can be used across a larger scope of applications without any compromise to the design. Simplicity allows for consistency.
Apple, Nike and Adidas to name a few all have simple memorable logos that have been simplified over time.
Tip 3: Logo designs must stand the test of time
The best logos stand out from the crowd because they remain relevant and timeless over the years. It’s essential to make sure you don’t follow the latest design trends, as it might fit with the times now whereas next year it might be out of fashion. This will make your logo look dated. Which is why the best option is to create a logo that is unique, that represents the business and its target market.
That’s not to say don’t be inspired by these trends but design can be tweaked and styled over a time that reflect whats in fashion, but the core design should be like fine wine and get better with age. Look at Mc Donalds or Coca-Cola they have remained largely unchanged for decades with only minor tweaks.
Tip 4: A logo must be versatile
So let’s say you’ve finished your latest design and it looks amazing on the banners and signage but when it comes to use it on the website, social media or any of the small marketing collateral? It just doesn’t work. When designing a logo it’s important to understand how and where the logo will be used. For example a bespoke pet accessories store. The logo will need to function as stitch tags, embroidered, business cards, website, banners and even packaging. It needs to function from SMALL to LARGE applications. So you need to test your logo designs to see how they perform in a variety of sizes.
There’s a quick test you can do and that is to zoom out on your design, all the way out and see at what size it starts to become unrecognisable and just a blob. If its still recognisable small then great job but if not you need to see what can be done to improve its versatility.
When making it versatile it doesn’t have to be the full logo you could create a responsive design that has different lockups for different applications.
Tip 5: A logo must be appropriate
This is another tip that sounds obvious but it’s surprising how many times that it’s over looked. Logos need to be appropriate for the market they are intended for. Appropriateness comes from form and functioning. It has to feel right in relation to the target market it’s intended for. Input from the client, research and our own instincts and intuition can help guide the direction to find an appropriate solution. This will make a dramatic effect on how the logo is perceived.
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