5 MIND BLOWING Tips for
Designing a Successful Logo
A common question amongst most designers is: What makes a good logo design? Unsurprisingly it’s not as straightforward to answer as you might initially think. There are so many things that can make or break a logo design. That being said below I have listed my 5 MIND BLOWING logo design tricks and tips.
Tip 1: A logo must be memorable
So for the first tip, a key aspect of a good logo is that it is memorable. Even from the very first time it’s seen. The goal of any logo is to create a bond with a customer and spark an interest into the products or service offered. Logos that are easy to remember produce a stronger impact and help them stick in customer’s minds. Even though you want the design to be memorable you still need it to be unique to help communicate a brand visually and to stand out from the crowd.
A simple test to check the memorability of a logo, is to show someone the design and only allow them to look at it for 15 – 20 seconds ONLY then take the logo away from them. After a further 10 -15 seconds ask them to draw the logo you showed them. This is a good gauge of how memorable a logo design is.
Check out this study to see what some of the most famous brands in history look like in the mind of customers.
Tip 2: Keep the logo design simple
This tip leads on very nicely from “Tip 1” as one of the easiest ways to make a memorable logo design. And that is to keep it simple! If you take a look at any of the leading brands around the world you will see the devil is in the detail. The logo has a unique meaning that is easily understood. Simple logos often are the most versatile, meaning they work across a wider array of mediums without any compromise to the design.
Apple, Nike and Adidas to name a few all have simple memorable logos that have been simplified over time.
Tip 3: A logo must be versatile
So you’ve finished your latest design and it looks amazing on the banners and signage but does it work on a website, social media or small items? When designing a logo it’s important to understand how and where the logo is going to be used. For example a bespoke pet accessories store. The logo will need to function as stitch tags, embroidered, business cards, website, banners and even packaging. It needs to function from tiny to 5XL applications. So you need to test your logo designs to see how they perform small and large.
There’s a quick test you can do and that is to zoom out on your design, all the way out and see at what size it starts to become unrecognisable and just a blob. If its still recognisable small then great job but if not you need to see what can do to improve its versatility.
When making it versatile it doesn’t have to be the full logo you could have a small application or a large application form of the logo and clear instructions on when and where to use each. It’s also worth noting that it’s important to create logos as vectors for scalability. (More on this in an upcoming blog)
Tip 4: Logo designs must be timeless
The best logos stand out from the crowd because they remain relevant over the years. It’s essential to make sure you don’t follow the latest design trends, as it might fit with the times now whereas next year it might be out of fashion. This will make your logo look dated. Which is why the best option is to create a logo that is unique, that represents the business. The design can be tweaked and styled over a time that reflects these trends, but the core design should be like fine wine and better with age. Look at Mc Donalds it has largely remained unchanged for decades.
Tip 5: A logo must be relevant
This is another tip that sounds obvious but it’s surprising how many times that it’s over looked. Logos need to be relevant for the market they are intended for. There’s no point in having a striking pink 80’s inspired neon logo when it’s intended for a local craft shop, it just doesn’t work. This is why a logo should never be designed for yourself it should always be designed for the target market it’s intended to appeal to. This will make a dramatic effect on how its perceived.
Thank you to everyone that’s made it this far! So as a little easter egg, I thought I’d add one extra tip just for you.
BONUS TIP: Choose colours wisely.
There are two reasons why colour is important in logo design.
- Colours have a massive impact on how the logo is perceived. Psychology in colour plays a big part in what emotions get triggered and these need to be considered when designing, as they my give the wrong impression of the brand.
- A good logo works in full colour or in single colour applications.